For web-based businesses, the overall look and feel of a website play a prominent role in how customers perceive and view the business. Here, visitors to the site doactually judge it by how it looks.
It is the reason why you need to pick the perfect e-commerce theme for an online store. With the ideal theme, your store and products will shine a light in the manner that they deserve.
Why Do You Need a Perfect Theme?
You may be wondering why your store needs to have a good layout. Do web visitors care about the colors that are on a site?
The truth is that the layout and theme of an online store encapsulates a product as well as a brand. A good theme can be deemed as a visual representation of the business, and everything that the products and business represent.
Additionally, it also tends to have a significant effect on how the business performs on the web. The effect is seen regarding trustworthiness and conversion rates.
You should also note that a good layout and design are considered trust indicators. Close to 94% of web users will cite web design as the reason why they do not conduct business with certain websites.
A shaky or shady design means that many internet users will not be coming to buy from your store.
Before You Settle On Any Theme
Theme selection can in some cases prove to be an overwhelming experience for some people. If building a store for the first time, you may encounter some difficulties when choosing the right theme.
With many blogs, you will start with a default theme. You have the option of customizing the theme, and playing around with it. You could also choose to pick a new theme altogether.
There is no harm in using the default theme. All default themes have been designed to work perfectly. They also allow you an opportunity to understand how themes work, styling options available, and features that you may need at a later date.
With this in mind, you will need to ask yourself a few questions before settling on any theme?
- Free or paid e-commerce themes?
- What is the number of products to be displayed on the store?
- What type of features should you choose?
- What experience would you like to create for the customers?
Answering these questions will make it easier for you to move forward with the rest of the exercise. Do not always base your theme choice on fonts or colors. You can always change them at a later date.
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